Mid- to late-summer is a key time to focus on back-to-school sales, but that's only the first round of young patients who will walk through your door. The second round comes mid-fall, after the first report cards--and concerns of vision challenges--arrive. Here are six strategies with the potential to increase your children and teen eyewear sales well into the fall.
There has been much talk recently about The Millennial Generation. Most of it is about what makes them different from previous generations. How they think, what is important to them, how and why they buy things and their view of the world. But what about managing them in the work force?
A few years ago when I was new in my current optical location, I had an experience with my doctor/owner that has stayed with me for years. The result of that experience has generated business where there was virtually none. It has also shaped how our doctors discuss glasses with their patients.
This month, we’re going to take a little blast to the past. In my previous blue blocker articles, I’ve discussed the variety of lens treatments available for day-to-day wear, in order to enhance patient vision, diminish stress, and reduce the likelihood of potential illnesses and disorders later in life, such as AMD. What I haven’t discussed is blue light protective lenses for outdoors.
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Alpine Vision Center
Marietta Eye Clinic
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This Mahatma Gandhi quote that kicked off day two of the Refraction for Opticians 10 hour educational program at the Opticon conference in Nashville, Tennessee pretty much sums it up.