Tips for Using Variable Corridor PAL’s

By Johnna Dukes, ABOC
Monday, January 2, 2017 11:15 AM If you’ve looked at the newest releases in Progressive Lens Designs, you will notice that you have approximately one bazillion choices when it comes to choosing the corridor length in your favorite Progressive Lens. If you’re not 100% certain on how to make the best choice for your patient regarding corridor length, here are a few tips to help clear the sometimes muddy water.

Combatting The Price Question By Telling Each Frame’s Story

By Johnna Dukes, ABOC
Monday, October 31, 2016 10:15 AM We’ve all heard it, “If I can get glasses online for $9.00, why should I spend over $500 here with you?” Do you have an answer prepared for that question? Is it factual and comprehensive? Here is some information for your own piece of mind and for you to share with anyone who may ask you that question.

Conference Learning, Are You Taking Part?

By Johnna Dukes, ABOC
Tuesday, October 4, 2016 11:15 AM

But, have you also considered in-class learning? While there are many benefits to learning online, there are also many advantages to learning among other opticians. First, the obvious, being able to gain from other people’s questions. Someone else in your seminar may ask a question you might not have thought of, and this may be able to grant greater understanding than if you’d been on your own.

Unleashing Your Inner Optical Educator

By Johnna Dukes, ABOC
Tuesday, September 6, 2016 1:10 PM The kids are back in school now, and they’re learning new things every day. In that spirit, I’d like to ask the question - When was the last time you learned something new? Or better yet, when was the last time you taught someone something new?

Spaces, Places, and Personal Faces

By Johnna Dukes, ABOC
Monday, August 1, 2016 9:10 AM

I own an Optical Boutique and have for six years. It is fabulous. I love my job; I love my coworkers, and I definitely love my patients. All that said, whether or not you are a business owner or an employee at a business, you still need a few fundamental basics to find your personal success within the Optical Industry as a whole. Here are a few things I’ve learned that have made all the difference in my business.

The Art of Styling a Primary Contact Lens Wearer

By Johnna Dukes, ABOC
Tuesday, July 5, 2016 1:15 PM We’ve all experienced it, the inevitable conversation with a primary contact lens wearer who says, “I hate glasses.” I don’t wear glasses very often, and I don’t want to spend much money on them.” Ouch! More painful words have never been said to an Optician.

Flexing your Eyewear Design Muscles

By Johnna Dukes, ABOC
Tuesday, May 31, 2016 1:20 PM

How do you see yourself in the realm of helping patients? Are you a decision maker or an order taker? Do you let the patient dictate the ordering process? Does the patient get to roam around your dispensary and pick out their own frame without any help? Are you just there to take a PD and write down the information? If you don’t think there’s any problem with just sitting back and letting the patient dictate your time with them, they certainly won’t think there’s any reason for them not to purchase their next pair online since they had to do all of the work anyway.

The Best Kind of Collaboration

By Johnna Dukes, ABOC
Monday, April 25, 2016 3:10 PM

The dictionary defines the word collaboration as a noun. “Something created by working jointly with another.” I like this definition. If you think about it, collaboration is something we should all be striving to create every day in our offices. Not only should we be striving to create something fabulous for our patients based on their input, but we should also be striving to create fantastic outcomes for our patients due to our collaboration with the Doctor.

Finding the Right Blue Light Solution For Your Office

By Johnna Dukes, ABOC
Monday, March 21, 2016 10:11 AM Everywhere you look you are inundated with information about how harmful blue light is for your visual system and your body in general when it comes to disruption of sleep cycles. You probably understand blue light is harmful, but might not be sure which products will work best in your office. Which products do what they claim and what should you tell your patients about them? So, what’s a good Optician to do? What we always do, find solutions for our patients.

Breaking The Mold

By Johnna Dukes, ABOC
Monday, March 7, 2016 2:10 PM

I love the phrase “They broke the mold when they made you.” It can be meant in many ways, but every time I hear this phrase I choose to think about what a compliment it can be.

Walking the Optical Red Carpet; How to Make Your Patients Feel Like Celebrities

By Johnna Dukes, ABOC
Monday, February 1, 2016 10:06 AM

I just had the good fortune to attend the State Leadership Conference put on by the Opticians Association of America in San Antonio, Texas. It was a fabulous time that was highlighted by encouraging all of the attendees to enhance their leadership talents. Not only did I leave feeling more empowered professionally, but I also left feeling like I had made some great eyewear choices.

Batteries Not Included; How to Recharge Yourself During the Holiday Season

By Johnna Dukes, ABOC
Monday, December 28, 2015 10:05 AM If you’re like I am, this time of the year can be a bit draining not only financially, but also emotionally. You’re running on all cylinders between the fast pace of a busy Optical during the end of the year flex season, as well as balancing your family obligations, buying gifts, going to holiday parties, and managing your busy social calendar.

Heating Up Your Cold November

By Johnna Dukes, ABOC
Monday, November 30, 2015 3:10 PM November can be a month of mystery in terms of your business’ bottom line. Some Novembers can be great if you do a good job in preparing for it, without the forward preparation, November can be a slow, long, quiet month. Here are some strategies to help keep your November ticking right along.

Protecting Your Investment, How to Care For Your Eyeglasses

By Johnna Dukes, ABOC
Monday, October 26, 2015 10:06 AM

So, you’ve just helped your patient choose the most beautiful, technologically advanced, perfect pair of eyewear. You’ve adjusted them to fit like a glove, and you’re ready to send your patient out into the world with this new optical masterpiece. Here’s the question, have you properly prepared this patient for all that is waiting for them in the real world? Not sure what information is imperative? Let me help.

Protecting Your Investment, How to Care For Your Eyeglasses

By Johnna Dukes, ABOC
Monday, October 26, 2015 10:06 AM

So, you’ve just helped your patient choose the most beautiful, technologically advanced, perfect pair of eyewear. You’ve adjusted them to fit like a glove, and you’re ready to send your patient out into the world with this new optical masterpiece. Here’s the question, have you properly prepared this patient for all that is waiting for them in the real world? Not sure what information is imperative? Let me help.

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