The Power and Politics Of The PD, Part Four of Four

By Barry Santini, ABOM
Monday, January 2, 2017 11:10 AM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

The Power and Politics Of The PD, Part Three of Four

By Barry Santini, ABOM
Monday, December 19, 2016 12:10 PM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

The Power And Politics Of The PD, Part Two of Four

By Barry Santini, ABOM
Monday, December 12, 2016 12:15 PM The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.

The Power And Politics Of The PD, Part One of Four

By Barry Santini, ABOM
Monday, December 5, 2016 12:15 PM

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

Unleashing Your Inner Optical Educator

By Johnna Dukes, ABOC
Tuesday, September 6, 2016 1:10 PM The kids are back in school now, and they’re learning new things every day. In that spirit, I’d like to ask the question - When was the last time you learned something new? Or better yet, when was the last time you taught someone something new?

The 21st Century Optician

By Maggie Sayers, ABOM
Monday, August 22, 2016 12:14 AM My personal career in the retail optical industry has spanned more than 40 years. I have seen amazing changes. When I started my training in Germany in 1973, we used glass lenses exclusively. CR39 was just coming on the market, and they were only used for safety reasons in children’s glasses. The optical quality of plastic lenses was clearly substandard, in our opinion, at that time.

Flexing your Eyewear Design Muscles

By Johnna Dukes, ABOC
Tuesday, May 31, 2016 1:20 PM

How do you see yourself in the realm of helping patients? Are you a decision maker or an order taker? Do you let the patient dictate the ordering process? Does the patient get to roam around your dispensary and pick out their own frame without any help? Are you just there to take a PD and write down the information? If you don’t think there’s any problem with just sitting back and letting the patient dictate your time with them, they certainly won’t think there’s any reason for them not to purchase their next pair online since they had to do all of the work anyway.

Ensuring You Never Hear “I Don’t Like My Glasses!” Again, Part Two

By Alex Bennett, ABOC
Monday, February 15, 2016 2:15 PM I make a point of discussing the doctors’ recommendations with a patient. Whether they saw one of our optometrists or have brought in a prescription, most doctors have begun a dialogue with the patient and can provide insight about how a patient wants to use their glasses. Hints that these conversations have taken place include modified prescriptions, as a prescription written for specifically for fine needle working. Or sometimes the recommendations are written on the prescription specifying a blue-blocking anti-reflective treatment for computer work.

Upgrade Your Optical: Add a Digital Measuring Device

By Mark Wright, OD, FCOVD, and Carol Burns, OD, FCOVD
Monday, February 1, 2016 10:03 AM You might want to finally invest in a digital measuring device for your optical, if you haven’t already. Some 42 percent of optical retailers responding to Jobson Optical Research’s 2015 Premium Lens MarketPulse survey said that they have a digital measuring device in their office. Among them, 49 percent said they use it 75 percent to 100 percent of the time. Most (56 percent) are tablet-based.

Ensuring You Never Hear “I Don’t Like My Glasses!” Again, Part One

By Alex Bennett, ABOC
Monday, January 25, 2016 2:36 PM Every so often, I hear a patient complain about how much they don’t like their existing set of glasses. And there is never one consistent answer as to why they don’t like them. Complaints can include the comfort of the frame, subpar or poor vision, or just being displeased with the look of their final product.

The Real Details of Vertex, Tilt and Wrap, Part Three of Three

By Barry Santini, ABOM
Monday, November 9, 2015 10:05 AM With many variables to sort through in investigating a vision complaint, anything that could help to reduce the pool of possible suspects should be welcomed with open arms.

The Real Details of Vertex, Tilt and Wrap, Part Two of Three

By Barry Santini, ABOM
Monday, November 2, 2015 10:05 AM

Ask just about any eye care professional when knowing the fitting vertex distance of a pair of glasses is important, and they'll no doubt respond: "For powers over 6 diopters, you'll have to compensate the power for the difference between the exam vertex distance and the wearing vertex distance."​

The Real Details of Vertex, Tilt and Wrap, Part One of Three

By Barry Santini, ABOM
Monday, October 26, 2015 10:00 AM For most of the last century, eyeglasses were fabricated using a binocular measurement for pupillary distance, and simply dividing it in half to center the lenses for each eye. This method delivered apparently great patient satisfaction, as visual complaints were not clearly traceable to the lack of using a "proper" monocular PD....even for segmented multifocals.

It’s All In The Presentation

By Maggie Sayers, ABOM
Monday, October 19, 2015 1:03 PM The big moment is here: Ms. Jones is picking up her new eyeglasses. She is excited and a little afraid. Excited because these new glasses are so cool. It is the latest style, and she went for the high-tech lenses, too. But, what if she does not like the frame and what if the lenses are not all that great.

Opticianry in Germany

By Maggie Sayers, ABOM
Wednesday, August 20, 2014 1:30 PM Lou Holtz is a famous football coach and a master motivational speaker. I wonder how he would coach American opticians to prepare for the future.
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