Upgrade Your Optical: Add a Digital Measuring Device

You might want to finally invest in a digital measuring device for your optical, if you haven’t already. Some 42 percent of optical retailers responding to Jobson Optical Research’s 2015 Premium Lens MarketPulse survey said that they have a digital measuring device in their office. Among them, 49 percent said they use it 75 percent to 100 percent of the time. Most (56 percent) are tablet-based.

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