Retaking the Home Turf: In Praise of Non-branded Frame Lines

Gucci. Michael Kors. Versace. Brooks Brothers. Polo. They’re names that dominate the fashion world, trips to the mall, your television set, maybe your closet—and definitely your dispensary. Encircled by icon-like POP depicting strong-jawed, just-pale-enough young faces casting come-hither looks to your patients, they’re the frames that beckon to male and female, young and old, some zyl and some metal and some combination but all of them promising.

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