Retaking the Home Turf: In Praise of Non-branded Frame Lines

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Gucci. Michael Kors. Versace. Brooks Brothers. Polo. They’re names that dominate the fashion world, trips to the mall, your television set, maybe your closet—and definitely your dispensary. Encircled by icon-like POP depicting strong-jawed, just-pale-enough young faces casting come-hither looks to your patients, they’re the frames that beckon to male and female, young and old, some zyl and some metal and some combination but all of them promising.

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