By Preston Fassel, BS
Monday, November 16, 2015 2:15 PM

Haven't you heard? Norm's the word. I've advocated in the past for keeping an ear to the ground and a sharp eye trained when it comes to up-and-coming cultural trends, in an attempt to stay ahead of the competition when it comes to stocking your dispensary with the sort of frames particular demographics are going to be looking for.

Preparing for the Holidays, Part Two of Two

By Alexander Bennett, ABOC
Monday, November 16, 2015 2:10 PM The holiday season is quickly approaching. Every year we face it: patients with expiring vision insurance and flexible spending accounts before the year ends. And it doesn’t always bring out the joy and merriment for everyone.

Hindsight is 20/20: Going Stag

By Preston Fassel, BS
Monday, October 19, 2015 1:06 PM

Hey, when I’m wrong, I’m wrong. I’m usually the one pointing out errors in other people’s assessments, statements, or position here in my column, but, this month I’m going to turn a big old spotlight on myself and highlight a statement of mine that, it’s turned out, is incorrect. As someone with a background in the sciences, I feel that it’s my duty to reassess my own statements in the light of new evidence, and, recently, some new evidence came to light which technically nullifies a statement I made a few months back.

Avoid Profit Drain: Put Patients in New Lenses into New Frames

By Staff
Tuesday, January 14, 2014 12:55 PM

Jay Binkowitz, president of GPN, which produces the business tool The EDGE, spotlights a major drain on dispensary profits: new lenses being put into old frames. He provides an action plan to incentivize staff to increase the percentage of new lenses that are put into new frames.

Eye on the Competition: An Objective Assessment of Warby Parker's Product

By Preston Fassel, BS
Tuesday, October 29, 2013 9:52 AM Recently, I was relaxing on Lanai with some of my colleagues at the Optician's Club, watching the yachts float by in the sound, when the topic of online optical arose.

A Four-Step Blueprint For Luxury

By MaryAnn Macchiaverna
Thursday, July 11, 2013 2:45 PM Purchasing a new car, a boat or even new jewelry initiates the feeling of luxury. They also can give us a feeling of gratification. Purchasing new eyewear that provides affordable and accessible luxury can have the same effect.

Your Best Frames Advertisement? Your Staff

By Oliver Lou, OD
Monday, October 22, 2012 3:11 PM When your staff wears new frames that you feature in your optical shop, patients notice and respond with purchases. Create incentives for staff to model the latest styles.

Hip to be Hipster: Seizing the Hipster Market

By Preston Fassel, BS
Monday, October 8, 2012 2:12 PM You can identify them by their clothes—skinny jeans and faded t-shirts, or baggy vests and loosened ties. You can identify them by their taste in music—maybe something you've never heard of. Most of all, you can identify them by their glasses—big, thick, and bold. They're hipsters; and they're a large and growing market.

Pricing Frames Profitably in a Managed Care Environment

By Jay Binkowitz
Monday, June 25, 2012 2:00 PM Have you adopted a business philosophy that supports profitability with managed care? If not, you may be losing money on your frames, and you don’t even know it.

Brand Pyramids and Luxury

By Staff
Monday, November 28, 2011 7:23 PM Have a mix of style at varying price points. A brand pyramid helps to identify the tiers that are meaningful. Use it to match the demographics of your practice.

Understanding Frame Materials

By Staff
Monday, November 21, 2011 7:50 PM Frame materials, what to know, and what to say to your patients.

Explaining Frame Quality

By Staff
Monday, November 21, 2011 7:38 PM Patients often ask: “Why is the price of those two frames so different; they look the same to me?” The answer is often an explanation of quality.

Communicating Opportunities

By Staff
Monday, November 7, 2011 12:14 AM Communicating style is often more difficult than explaining the technical side of the lenses. Style is extremely personal.