Sweet Smell of Success

By Preston Fassel, BS
Monday, November 30, 2015 3:15 PM "You didn't even pay attention to the movie. All you saw were a pair of talking browlines." That was my wife's assessment of my response to Sweet Smell of Success, the classic 1957 film starring Burt Lancaster and Tony Curtis.


By Preston Fassel, BS
Monday, November 16, 2015 2:15 PM

Haven't you heard? Norm's the word. I've advocated in the past for keeping an ear to the ground and a sharp eye trained when it comes to up-and-coming cultural trends, in an attempt to stay ahead of the competition when it comes to stocking your dispensary with the sort of frames particular demographics are going to be looking for.

Preparing for the Holidays, Part Two of Two

By Alexander Bennett, ABOC
Monday, November 16, 2015 2:10 PM The holiday season is quickly approaching. Every year we face it: patients with expiring vision insurance and flexible spending accounts before the year ends. And it doesn’t always bring out the joy and merriment for everyone.

Hindsight is 20/20: Going Stag

By Preston Fassel, BS
Monday, October 19, 2015 1:06 PM

Hey, when I’m wrong, I’m wrong. I’m usually the one pointing out errors in other people’s assessments, statements, or position here in my column, but, this month I’m going to turn a big old spotlight on myself and highlight a statement of mine that, it’s turned out, is incorrect. As someone with a background in the sciences, I feel that it’s my duty to reassess my own statements in the light of new evidence, and, recently, some new evidence came to light which technically nullifies a statement I made a few months back.

When It Comes To Frames, Can You Really “Have It Your Way?”

By Johnna Dukes, ABOC
Wednesday, August 12, 2015 3:09 PM
You know the jingle. “Have it Your Way.” Does it kind of make you hungry? Maybe it’s too close to lunchtime and that’s why this popped into my head. But in thinking about this phrase, what struck me is how many people come in to my Optical Boutique with specialty fits and their stories are all so similar.

On the Lighter Side: Silhouette’s Urban Lite Collection

By Preston Fassel, BS
Wednesday, July 29, 2015 1:05 PM

With everything going wrong in the world today, wouldn’t it be nice to focus on the lighter side of things? No, I’m not going to go into a comic routine—if you’ve been reading my column here for any length of time, you already know how disastrous that would be. Rather, I’m talking about a lighter frame.

Eyewear Style Consultation: The Perfect Passport Photo

By Sillhouette Staff
Wednesday, July 1, 2015 10:15 AM Our passport photo is with us for a very long time. It accompanies us to every country we visit and gives people a first impression of who we are. That is why we like it to show us in the way we prefer to see ourselves – a way that makes us feel good.

Enhancing Your Dispensary: Enhance Frames as a Go-To Insurance Line

By Preston Fassel, BS
Wednesday, April 1, 2015 10:30 AM So, I'm still JJ Hunsecker to you guys, right?

Coming Up Around the Bend: Avantek

By Preston Fassel, BS
Tuesday, December 9, 2014 6:30 PM An old saying goes that necessity is the mother of invention. A caveat to that ought to be, "Except with eyeglasses."

Up Close and Personal With Silhouette

By Johnna Dukes, ABOC
Wednesday, October 15, 2014 1:00 PM I love the phrase “Up Close and Personal.” It encases so much of what we do in our industry. If you think about it, we are up close and personal with all of our patients every single day.

The Last Word on Nerd

By Preston Fassel, BS
Tuesday, October 7, 2014 12:05 AM

Nerd glasses.

Readers familiar with my column (you guys exist, right?) know what that phrase means to me, and my long and antagonistic history with the Geek Chic trend of the 2000s.

Coming Up Around the Bend: Monobrowlines

By Preston Fassel, BS
Tuesday, September 2, 2014 3:00 PM Earlier this year, I wrote a column about my dispensary’s success with a particular frame—the Snake Eyes from Clearvision’s Marc Ecko line—and how I speculated that it could become a sort of generational optical hallmark, the way that Art Craft’s Clubman frame was more or less the spokesman for browlines in the 1950s.

A&A Optical's Alexander Collection: Fitting The Hard To Fit Patient

By Johnna Dukes, ABOC
Tuesday, July 1, 2014 10:25 AM I hate to admit I was unfamiliar with an eyewear line, but even with my many years in the Optical industry, I was completely unfamiliar with the Alexander Collection from A&A Optical. That is what made this assignment interesting to me.

Eyeglass Challenges for Children With Down’s Syndrome

By Preston Fassel, BS
Friday, June 20, 2014 3:00 PM Normally, I like to start out my articles with some kind of witty turn of phrase or a backhanded story that somehow segues into my main point. My topic this month, however, is too serious for either of those approaches, so I’m just going to get right into the thick of it: We need to be aware of the needs of children with Down's Syndrome.

Hip to be Square: Frame Selection for the Square-faced Man

By Preston Fassel, BS
Wednesday, May 28, 2014 2:00 PM Quick question: Would you let an optician style your hair?