Rimless: Whatever You Want It To Be

By Preston Fassel, BS
Monday, May 16, 2016 2:05 PM

Look! Over there? What's that on his face? It's a square! It's a circle! It's whatever he wants it to be! All right, maybe that's a little sensational (and maybe unwelcome in the wake of a certain loathed Spring blockbuster), but when it comes to rimless glasses, eyewear selection and image making really can be that exciting.

Sweet Smell of Success

By Preston Fassel, BS
Monday, November 30, 2015 3:15 PM "You didn't even pay attention to the movie. All you saw were a pair of talking browlines." That was my wife's assessment of my response to Sweet Smell of Success, the classic 1957 film starring Burt Lancaster and Tony Curtis.


By Preston Fassel, BS
Monday, November 16, 2015 2:15 PM

Haven't you heard? Norm's the word. I've advocated in the past for keeping an ear to the ground and a sharp eye trained when it comes to up-and-coming cultural trends, in an attempt to stay ahead of the competition when it comes to stocking your dispensary with the sort of frames particular demographics are going to be looking for.

Preparing for the Holidays, Part Two of Two

By Alexander Bennett, ABOC
Monday, November 16, 2015 2:10 PM The holiday season is quickly approaching. Every year we face it: patients with expiring vision insurance and flexible spending accounts before the year ends. And it doesn’t always bring out the joy and merriment for everyone.

Hindsight is 20/20: Going Stag

By Preston Fassel, BS
Monday, October 19, 2015 1:06 PM

Hey, when I’m wrong, I’m wrong. I’m usually the one pointing out errors in other people’s assessments, statements, or position here in my column, but, this month I’m going to turn a big old spotlight on myself and highlight a statement of mine that, it’s turned out, is incorrect. As someone with a background in the sciences, I feel that it’s my duty to reassess my own statements in the light of new evidence, and, recently, some new evidence came to light which technically nullifies a statement I made a few months back.

On the Lighter Side: Silhouette’s Urban Lite Collection

By Preston Fassel, BS
Wednesday, July 29, 2015 1:05 PM

With everything going wrong in the world today, wouldn’t it be nice to focus on the lighter side of things? No, I’m not going to go into a comic routine—if you’ve been reading my column here for any length of time, you already know how disastrous that would be. Rather, I’m talking about a lighter frame.

Fashion Frames: Selling by Design

By Suzan Mattisson
Wednesday, April 22, 2015 1:39 PM Eyewear today is experiencing a whole new wave of opportunity for the eyecare professional. Even more so than colored contacts, eyewear frames are revolutionizing the industry.

Hollywood Browlines

By Preston Fassel, BS
Wednesday, January 28, 2015 10:30 AM I've been doing a lot of writing about frame and lens manufacturers lately, so I decided to take a little break from the serious stuff (okay, so, more serious than usual) and shine a spotlight on something of an optical mystery: Hollywood Browlines.

Rimless Frame Customization: A Bifocal Built for You

By Preston Fassel, BS
Wednesday, November 19, 2014 11:25 AM From specialty window tints to iPhone skins, desktop backgrounds to the burgeoning impact of tattoo culture, we live in an age where everyone wants to make their own, personal mark on something.

The Last Word on Nerd

By Preston Fassel, BS
Tuesday, October 7, 2014 12:05 AM

Nerd glasses.

Readers familiar with my column (you guys exist, right?) know what that phrase means to me, and my long and antagonistic history with the Geek Chic trend of the 2000s.

Coming Up Around the Bend: Monobrowlines

By Preston Fassel, BS
Tuesday, September 2, 2014 3:00 PM Earlier this year, I wrote a column about my dispensary’s success with a particular frame—the Snake Eyes from Clearvision’s Marc Ecko line—and how I speculated that it could become a sort of generational optical hallmark, the way that Art Craft’s Clubman frame was more or less the spokesman for browlines in the 1950s.

A Classic in the Making: Marc Ecko's Snake Eyes and Scrambler

By Preston Fassel, BS
Tuesday, February 25, 2014 1:00 PM Pop in an old movie from the 50s or 60s—or even about the 50s and 60s— and scope out someone wearing a pair of glasses, and there’s a very good chance you’ll find that they’re wearing Art Craft Optical’s Clubman frame.

Party Like It's 2099

By Andrew Karp
Wednesday, October 30, 2013 10:00 AM Many baby boomers fondly recall the psychedelic light shows that accompanied '60s rock bands like the Jefferson Airplane. Now, a group of tech savvy Texans has developed a light show for today's young music lovers using the medium of eyeglasses.

Coming Up Around the Bend: What's Going to be the Next Big Thing in Eyewear?

By Preston Fassel, BS
Wednesday, September 25, 2013 11:52 AM I'm going to do something different this month, and take some of my own advice. Stepping away from the lecture pulpit, I'm instead going to sit down to gaze into a crystal ball (not my head) and make an educated guess about an upcoming eyewear trend.

The Evolution Of Virtual Try On

By Barry Santini, ABOM
Friday, June 21, 2013 12:53 AM If you truly want to revolutionize and transform the eyewear shopping experience from one that feels like a necessary evil to one of excitement and desire, you should take a serious look at the latest Virtual Try On technology.