FREE-FORM: Digital Lens "Speak" What Can I, or Should, Staff Say? By Mark Mattison-Shupnick, ABOM Sunday, November 27, 2011 3:34 AM "I suggest digitally enhanced lenses." That seems like a good beginning except that's when the patient says "how come they cost so much?" I love that question. My suggestion, don't answer that. You must sign in to see the full article.