Increase Frame Sales with Simple Three-Tier Pricing

By Chad Fleming, OD, FAAO
Wednesday, January 25, 2017 11:10 AM

We have adopted a three-tiered frame pricing strategy and found it effective: simple to inventory and present to patients. And it offers comfort and clarity for our patients, who find their price point category and shop there.

Increasing Performance Through Employee (Staff) Engagement

By Michael Karlsrud, MEd
Monday, January 9, 2017 12:10 PM

Personnel management has its challenges. First, you need employees to physically show up for work, and second you need them to mentally check in. This isn’t always easy. However, when you look at the cost of lost productivity from employees who half-heartedly go through the day, the numbers are staggering.

The Power and Politics Of The PD, Part Four of Four

By Barry Santini, ABOM
Monday, January 2, 2017 11:10 AM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

Smoothly Integrating Into New Practice Management Software

By Alex Bennett, ABOC
Monday, January 2, 2017 11:05 AM

I’ve been in the trenches for almost a month now. I am not just talking about the holiday season. My office has been onboarding a new Practice Management Software over the last 45 days. If you are thinking about making the same change in your office, I can share some of the choices we made and how to transition to a new system as smoothly as possible.

The Power and Politics Of The PD, Part Three of Four

By Barry Santini, ABOM
Monday, December 19, 2016 12:10 PM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

The Power And Politics Of The PD, Part Two of Four

By Barry Santini, ABOM
Monday, December 12, 2016 12:15 PM The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.

A Simple Way to Increase Profits

By Jodi Groh
Monday, December 12, 2016 12:10 PM

While the economy and unemployment rates have not yet returned to where we would like them, consumers and businesses continue to be mindful of where each dollar is spent. It’s become the norm. It also means it is wise to review the steps you take with each patient. Practices you implement now can benefit you far into the future.

The Power And Politics Of The PD, Part One of Four

By Barry Santini, ABOM
Monday, December 5, 2016 12:15 PM

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

Need a Gift? How about Eyewear and Accessories?

By Jodi Groh
Monday, December 5, 2016 12:10 PM

We have all been stuck at one point or another as to what gift to give a friend or family member. While some people are easy to buy for, others take more time and effort to locate that thoughtful gift. Eyewear and related accessory products are generally not a top of mind gift, but for some, it may be just what they want, or on a practical note, could use.

Market Opportunity: Spotlight Top Brands of Sports Sunwear

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, December 5, 2016 12:05 PM

Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. Around 24 percent of respondents said they didn’t have a preference when it came to sports sunglass brands, and about 20 percent of respondents said they did not know what their favorite brand was.

Elevate Your Opticians to Style Consultants

By Maria Higgins, OD
Monday, November 14, 2016 12:15 AM

You have an opportunity to transform your opticians from technical experts at eyewear and fitting glasses to style consultants, capable of helping patients turn their eyewear purchase into the completion of a total look. This not only helps patients leave the practice satisfied and primed to refer others, it also makes it more likely that these patients will make future purchases in your optical.

Fund Your Staff's Optical Education

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Monday, November 7, 2016 12:05 AM

At our practice we believe that staff has the ability to serve patients even better than they already do--provided they receive the necessary training. That training sometimes can best be provided with formal continuing education courses. Our practice sponsors, meaning we fund and encourage, staff to enhance their credentials to enable them to more expertly serve our patients.

Combatting The Price Question By Telling Each Frame’s Story

By Johnna Dukes, ABOC
Monday, October 31, 2016 10:15 AM We’ve all heard it, “If I can get glasses online for $9.00, why should I spend over $500 here with you?” Do you have an answer prepared for that question? Is it factual and comprehensive? Here is some information for your own piece of mind and for you to share with anyone who may ask you that question.

Commit to Continuous Staff Training: It Pays Off

By Danny Clarke, OD and Joely Anderson
Monday, October 24, 2016 10:11 AM

Recruiting the right employees only takes you halfway to delivering high-quality care to patients. The other half of the challenge is training those employees. My practice takes a systematic, consistent approach to ensuring staff is prepared to deliver service to patients, and to help grow the practice.

Key Into Lifestyles and Boost Sports Sunwear Sales

By Lina T. Arango, OD
Monday, October 17, 2016 12:15 AM Eyewear that suits the needs of sports-active patients is a growing opportunity. I know this both as an OD, and as an athlete myself. As a triathlete, I am active in the sports community of Miami, where I practice. This is an area in which an outdoors lifestyle is the norm, with many of my patients participating in everything from marathons and triathlons to boating.
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