Second Set of Eyes: Optical Consultancy in the New Millennium, Part Two

In my last article, I documented the rise of Optical Consultancy in the new millennium, what it is, what it means for the world of brick and mortar optical, and I also revealed the meaning of life. (Going back to read it now, aren’t you?) I also spoke about my own impromptu adventures in consultancy, which were largely informal rap sessions between me and some friends-of-friends regarding my outside perspective on their staff’s selling and how/what they sold.

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