Increasing sales of lenses with anti-reflective (AR) treatment is a priority for my practice. AR lenses provide better vision to patients and relieves eye strain, and selling more eyewear with AR is a revenue-generator. Of the 250 patients we see on average each month, 31 percent, or 78 patients, get AR on their eyeglasses. Sales of glasses with AR generate about $7,500 in additional optical revenues per month. We're working toward doubling our AR penetration.
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