AREDS 2

By Linda Hardy, CPOT, LDO, COA
Monday, February 6, 2017 3:15 PM

For many patients diagnosed with macular degeneration, an important part of their treatment has to do with the AREDS 2 study. (Age-Related Eye Disease Study 2, www.areds2.org) This article explains the AREDS 2 Study, how the study was conducted, and why it is so important for those patients diagnosed with macular degeneration and their families.

POTUS SPECS: President Dwight D. Eisenhower, Redux

By Preston Fassel, BS
Monday, February 6, 2017 3:10 PM Last year, I briefly profiled the glasses of US President Dwight Eisenhower, comparing and contrasting his frames, fashion, and sensibilities towards eyewear to LBJ, whose unexpectedly extensive frame collection I took a look at in the November issue of 20/20. I’m happy to say that, to my surprise, just a few days after the first article went to print, I received a phone call from Michael R. Florer, the curator at the Eisenhower National Historic Site in Gettysburg, PA.

Increase Frame Sales with Simple Three-Tier Pricing

By Chad Fleming, OD, FAAO
Wednesday, January 25, 2017 11:10 AM

We have adopted a three-tiered frame pricing strategy and found it effective: simple to inventory and present to patients. And it offers comfort and clarity for our patients, who find their price point category and shop there.

The Power and Politics Of The PD, Part Four of Four

By Barry Santini, ABOM
Monday, January 2, 2017 11:10 AM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

The Power and Politics Of The PD, Part Three of Four

By Barry Santini, ABOM
Monday, December 19, 2016 12:10 PM If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.

The Power And Politics Of The PD, Part Two of Four

By Barry Santini, ABOM
Monday, December 12, 2016 12:15 PM The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.

A Simple Way to Increase Profits

By Jodi Groh
Monday, December 12, 2016 12:10 PM

While the economy and unemployment rates have not yet returned to where we would like them, consumers and businesses continue to be mindful of where each dollar is spent. It’s become the norm. It also means it is wise to review the steps you take with each patient. Practices you implement now can benefit you far into the future.

The Power And Politics Of The PD, Part One of Four

By Barry Santini, ABOM
Monday, December 5, 2016 12:15 PM

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

Market Opportunity: Spotlight Top Brands of Sports Sunwear

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, December 5, 2016 12:05 PM

Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. Around 24 percent of respondents said they didn’t have a preference when it came to sports sunglass brands, and about 20 percent of respondents said they did not know what their favorite brand was.

Key Into Lifestyles and Boost Sports Sunwear Sales

By Lina T. Arango, OD
Monday, October 17, 2016 12:15 AM Eyewear that suits the needs of sports-active patients is a growing opportunity. I know this both as an OD, and as an athlete myself. As a triathlete, I am active in the sports community of Miami, where I practice. This is an area in which an outdoors lifestyle is the norm, with many of my patients participating in everything from marathons and triathlons to boating.

Opticianry Pride: Pass it On

By Mindi Lewis, MA, ABOC, FNAO
Monday, October 10, 2016 12:11 AM

Attending Opticon renewed my personal pride in being an Optician. If you are an optical professional searching for professional inspiration and knowledge, you don’t need to look further than Opticon and OAA annual conferences.

It's Jetsons!

By Barry Santini, ABOM
Tuesday, October 4, 2016 11:10 AM

Technology-driven change has been impacting the optical field for years. From smartphone auto refractors to Optos imaging, it's "out with the old and in with the new!" But despite the onward march of new tech, the ins and outs of choosing and fitting frames has hardly been impacted at all. Sure, virtual try on (VTO) frame technology popped up...but it also popped back. It seemed safe to say that the gold standard of in-person try on, consultation and frame fitting would never be surpassed.

Doing Good For The Kids In Flint

By OH Staff
Monday, September 26, 2016 12:20 AM

Most people are unaware that about 500,000 children globally go blind each year from Vitamin A deficiency, and half of those children die within 12 months as a result of Vitamin A deficiency. Even more astounding, it costs just one dollar for a year’s worth of supplements for one child. That means a one dollar donation to Helen Keller International will ensure at least one child will not die or go blind from vitamin A deficiency.

Progressive Lenses – What’s Driving Your Vision?

By Alexander Bennett, ABOC
Monday, September 19, 2016 9:05 AM

Lens technology is currently progressing (pun intended) at a rapid rate. New lenses and technology are commonplace in the industry - but not always known to the consumer. It’s funny, when I ask a patient how they’ve enjoyed their lenses and if they’d like to learn about new options they’re usually confused. When I mention how many different varieties of lenses there are they typically answer “Don’t I wear a Zeiss lens?”

Unleashing Your Inner Optical Educator

By Johnna Dukes, ABOC
Tuesday, September 6, 2016 1:10 PM The kids are back in school now, and they’re learning new things every day. In that spirit, I’d like to ask the question - When was the last time you learned something new? Or better yet, when was the last time you taught someone something new?
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