To Care or Not to Care?

By Jodi Groh
Monday, April 4, 2016 3:05 PM Many of us in the optical market have developed a natural tendency to pay attention to the eyeglasses another person is wearing – whether the frame, the lenses, or how the glasses fit the consumer. It’s a natural by product of our passion, of what we do daily. Having focused on eyeglass lens care for years, I pay particular attention to the condition of one’s lenses.

A Day in the Life of a Pair of Eyeglasses

By Jodi Groh
Monday, March 14, 2016 3:15 PM It’s early morning. You awake to the obnoxious sound of an alarm, roll over to turn it off, and as you sit up in bed, you reach for your glasses, fumbling around in the dark. For some of us, we need those glasses from the moment we get up. You stumble to the bathroom and start the shower for a wake me up, and maybe a few more minutes of sleep.

Protecting Your Investment, How to Care For Your Eyeglasses

By Johnna Dukes, ABOC
Monday, October 26, 2015 10:06 AM

So, you’ve just helped your patient choose the most beautiful, technologically advanced, perfect pair of eyewear. You’ve adjusted them to fit like a glove, and you’re ready to send your patient out into the world with this new optical masterpiece. Here’s the question, have you properly prepared this patient for all that is waiting for them in the real world? Not sure what information is imperative? Let me help.

It’s All In The Presentation

By Maggie Sayers, ABOM
Monday, October 19, 2015 1:03 PM The big moment is here: Ms. Jones is picking up her new eyeglasses. She is excited and a little afraid. Excited because these new glasses are so cool. It is the latest style, and she went for the high-tech lenses, too. But, what if she does not like the frame and what if the lenses are not all that great.

The Fog Has Lifted

By Johnna Dukes, ABOC
Monday, October 12, 2015 12:15 AM So, it seems everyone wants the look of the big plastic acetate frames, fun, colorful, oversized frames. I get it, I wear them too, and truth be told, I love them.  Hold on, Let’s rephrase this statement, I LOVE LOVE them!

The Science of Forever: Nanofilm Lens Cleaning Solutions

By Rex Talbott
Wednesday, August 5, 2015 10:15 AM

We all know that awful feeling. When your new car gets its first door ding. When your new armchair gains chocolate-y fingerprints. When your smartphone screen gets scratched on your pocket change. When those new ultra-hip boots get rain-stained.

America In A Fog?

By Stephanie Castro, PhD.
Wednesday, July 8, 2015 10:10 AM

You open the oven door to check your pizza, your glasses fog up. You’re speeding down a ski slope, your glasses and your goggles fog up. You step out of an air-conditioned car into the summer swelter, your sunglasses fog up.

The Care and Feeding of Parents, Now That Their Child Needs Glasses, Part Two

By Mark Mattison-Shupnick, ABOM, and Keith M. Cross, ABOC
Tuesday, April 1, 2014 3:00 PM For parents who aren't already aware of the important role of vision correction, discuss the link between their children wearing their glasses (compliance) and the benefits that are being delivered.

The Care and Feeding of Parents, Now That Their Child Needs Glasses, Part One

By Mark Mattison-Shupnick, ABOM, and Keith M. Cross, ABOC
Tuesday, March 25, 2014 2:00 PM Ever wonder who's more nervous—the child who's getting their first pair of glasses, or the patient's parent? It turns out that when faced with a new eyewear prescription for their child, parents often have concerns that they don't necessarily know how to express.

Five Ways Lens Care Towelettes Can Add Profit While Making A Difference

By Staff
Monday, September 16, 2013 1:58 PM As eyecare professionals, we know lens care education is the right thing to do. After all, we practice it every day. The fact is, it's also a smart business decision. Lens care towelette sales result in cost savings, long-lasting customer loyalty and bottom line profit. Let's look at five ways.

Planning A Vacation? Be Eyewear Ready.

By Staff
Thursday, August 29, 2013 1:50 PM Swimsuit? Check. Sandals? Check. Sunscreen? Check. It's likely your patient's summer getaways will have them out in the sun for a bit of fun. After all, everyone needs a little R&R.

Professional Lens Care: 5 Reasons It's Important to Your Patients and Your Business, Part 1

By Jodi Groh, Nanofilm
Monday, July 9, 2012 2:20 PM It's a sad, but very real, fact. Even though many in the optical field know better, in a rush to get to the next patient, a simple discussion about the best way to care for eyeglass lenses is often overlooked or rushed through with a brief "soap and water are safe" comment. What a disservice!

Professional Lens Care: 5 Reasons It's Important to Your Patients and Your Business, Part 2

By Jodi Groh, Nanofilm
Monday, July 9, 2012 2:19 PM The Wrong Cleaners
There are numerous cleaners available that claim to clean, stop fog and prevent static in one solution. These are the solutions to be skeptical of.

Professional Lens Care: 5 Reasons It's Important to Your Patients and Your Business, Part 3

By Jodi Groh, Nanofilm
Monday, July 9, 2012 2:06 PM Decreases Remakes
A number of retail chains and wholesale labs were polled a few years back and revealed that the average number of remakes amounts to 16 percent of all lenses. 16 percent!

Delivering the Best in Lens Care Today

By Barry Santini, ABOM
Thursday, February 2, 2012 5:59 PM Even with recognition of the increased investment for anti-reflective lenses, both ECPs and their clients continue to remain unaware today's carefully-engineered lens care products, all of which are designed to protect both parties' investments!
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