Wednesday, May 20, 2015 10:55 AM
Can your practice and optical compete with Warby Parker's phenomenal success?
Monday, February 9, 2015 10:00 AM
An ROB annual video report on new technology in electronic eyewear showcased at the 2015 Consumer Electronics Show in Las Vegas.
Wednesday, January 28, 2015 9:30 AM
Many ODs today have Facebook accounts, and other social media accounts, for their personal use, but not yet for the benefit of their practice.
Wednesday, January 14, 2015 10:30 AM
Storyboarding is a technique used in the movie industry to isolate and arrange a series of scenes to tell a story effectively. Optometry can utilize this tool to improve office procedures by showing visually where bottlenecks and delays occur in our everyday procedures.
Friday, January 2, 2015 11:00 AM
To increase optical sales, use space effectively, says Barbara Wright
of Barbara Wright Design. To consumers, open space around merchandise signals luxury, while cramped merchandise says lower price, lower quality.
Monday, December 8, 2014 4:30 PM
As a small business owner who recently opened her own practice, the insights of other local small business people is valuable to me.
Monday, November 24, 2014 4:00 PM
We noticed that weekends in July and August were slow times for our practice, so we decided to shut down our operations during those two months and instead lend the office out to a local artist to serve as a temporary pop-up shop for his line of products.
Tuesday, November 18, 2014 11:53 AM
Just as first impressions of people can be made within seconds of meeting them, a practice can also make an impression on someone before they even set foot in the door...
Tuesday, October 7, 2014 9:30 AM
I implemented a new bonus system in January 2014 that has been an enormous success. There is a lump sum of money set aside each month for the staff to earn as a potential bonus, based on achieving a specified goal.
Tuesday, September 23, 2014 4:00 PM
Call attention to your practice by hosting special events like trunk shows and themed office events and by participating in community events.
Tuesday, September 9, 2014 10:00 AM
We have had what I consider a successful practice for a number of years. We have been fortunate to stay busy, yet it seemed like at times it was too busy and that left me stressed at the end of some days.
Wednesday, September 3, 2014 1:00 PM
Using our electronic records system, we ran a report to see how many current patients we have not seen back in the last three years.
Monday, August 11, 2014 10:30 AM
Capture rate of eyewear dispensed is a critical measure of the effectiveness of the entire practice.
Wednesday, July 23, 2014 1:30 PM
Katie Gilbert-Spear, OD, MPH
, owner of Sight & Sun EyeWorks in Pensacola, Florida, features a kids-friendly area with kids’ artwork and wall posters on the importance of eye health.
Wednesday, July 16, 2014 10:30 AM
Progressive eyewear featuring high-performance personalized technology is a patient-pleaser and profit-maker for your practice.