Eight Ways to Compete With Warby Parker

By Lisa Shin, OD
Wednesday, May 20, 2015 10:55 AM Can your practice and optical compete with Warby Parker's phenomenal success?

Advances in Wearable Technology: Electronic Eyewear

By Andrew Karp
Monday, February 9, 2015 10:00 AM An ROB annual video report on new technology in electronic eyewear showcased at the 2015 Consumer Electronics Show in Las Vegas.

Build Your Practice Brand With Key Social Media Sites

By Maria Higgins, OD
Wednesday, January 28, 2015 9:30 AM Many ODs today have Facebook accounts, and other social media accounts, for their personal use, but not yet for the benefit of their practice.

Storyboard the Patient Experience: Time Savings = Profit Gain

By Ken Krivacic, OD, MBA
Wednesday, January 14, 2015 10:30 AM Storyboarding is a technique used in the movie industry to isolate and arrange a series of scenes to tell a story effectively. Optometry can utilize this tool to improve office procedures by showing visually where bottlenecks and delays occur in our everyday procedures.

Space in the Optical: Use it Effectively to Increase Sales

By Staff
Friday, January 2, 2015 11:00 AM To increase optical sales, use space effectively, says Barbara Wright of Barbara Wright Design. To consumers, open space around merchandise signals luxury, while cramped merchandise says lower price, lower quality.

Business Networking Organizations: Generate Referrals

By Ann Rea Miller, OD
Monday, December 8, 2014 4:30 PM As a small business owner who recently opened her own practice, the insights of other local small business people is valuable to me.

Highlight Work of Local Artists

By Justin Bazan, OD
Monday, November 24, 2014 4:00 PM We noticed that weekends in July and August were slow times for our practice, so we decided to shut down our operations during those two months and instead lend the office out to a local artist to serve as a temporary pop-up shop for his line of products.

Front Door First Impression Checklist

By Cheryl G. Murphy, OD
Tuesday, November 18, 2014 11:53 AM Just as first impressions of people can be made within seconds of meeting them, a practice can also make an impression on someone before they even set foot in the door...

Monthly Bonuses: Incentivize Employees to Boost Revenues

By Andrew J. Neukirch, OD
Tuesday, October 7, 2014 9:30 AM I implemented a new bonus system in January 2014 that has been an enormous success. There is a lump sum of money set aside each month for the staff to earn as a potential bonus, based on achieving a specified goal.

Spotlight Your Practice With Trunk Shows, Events and Community Involvement

By Gina M. Wesley, OD, MS, FAAO
Tuesday, September 23, 2014 4:00 PM Call attention to your practice by hosting special events like trunk shows and themed office events and by participating in community events.

Add Two Patients a Day: It Pays Off Big Time

By Ken Krivacic, OD, MBA
Tuesday, September 9, 2014 10:00 AM We have had what I consider a successful practice for a number of years. We have been fortunate to stay busy, yet it seemed like at times it was too busy and that left me stressed at the end of some days.

A Patient Recall Strategy That Works

By Keshav Bhat, OD
Wednesday, September 3, 2014 1:00 PM Using our electronic records system, we ran a report to see how many current patients we have not seen back in the last three years.

Increasing Eyewear Capture Rate: A Team Effort

By Chad Waggoner, OD, and Kimberly Manthe, ABO
Monday, August 11, 2014 10:30 AM Capture rate of eyewear dispensed is a critical measure of the effectiveness of the entire practice.

Make Kids Feel Welcome: Building a Pediatric Practice

By Staff
Wednesday, July 23, 2014 1:30 PM Katie Gilbert-Spear, OD, MPH, owner of Sight & Sun EyeWorks in Pensacola, Florida, features a kids-friendly area with kids’ artwork and wall posters on the importance of eye health.

Premium PALs: Personalization Sets You Apart

By Victoria L. Dzurinko, OD, FAAO and Jason Moore, OD
Wednesday, July 16, 2014 10:30 AM Progressive eyewear featuring high-performance personalized technology is a patient-pleaser and profit-maker for your practice.
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