Increase Frame Sales with Simple Three-Tier Pricing

By Chad Fleming, OD, FAAO
Wednesday, January 25, 2017 11:10 AM

We have adopted a three-tiered frame pricing strategy and found it effective: simple to inventory and present to patients. And it offers comfort and clarity for our patients, who find their price point category and shop there.

A Simple Way to Increase Profits

By Jodi Groh
Monday, December 12, 2016 12:10 PM

While the economy and unemployment rates have not yet returned to where we would like them, consumers and businesses continue to be mindful of where each dollar is spent. It’s become the norm. It also means it is wise to review the steps you take with each patient. Practices you implement now can benefit you far into the future.

Market Opportunity: Spotlight Top Brands of Sports Sunwear

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, December 5, 2016 12:05 PM

Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. Around 24 percent of respondents said they didn’t have a preference when it came to sports sunglass brands, and about 20 percent of respondents said they did not know what their favorite brand was.

Key Into Lifestyles and Boost Sports Sunwear Sales

By Lina T. Arango, OD
Monday, October 17, 2016 12:15 AM Eyewear that suits the needs of sports-active patients is a growing opportunity. I know this both as an OD, and as an athlete myself. As a triathlete, I am active in the sports community of Miami, where I practice. This is an area in which an outdoors lifestyle is the norm, with many of my patients participating in everything from marathons and triathlons to boating.

Winter Is Coming – Time For Sunglasses

By Alex Bennett, ABOC
Monday, October 17, 2016 12:10 AM Fall in the Rocky Mountains can be less of a season than a state of mind. The days are warm and sunny while the nights are frigid; that’s perfectly normal in a near-desert climate like Denver. When the days get shorter, it becomes evident that winter is creeping up quickly. And although patients might not be thinking about sunglasses in winter, this is the time we educate them on the importance of a quality sunglass prescription. And a big pre-holiday sale always helps the cause.

Trade Show Strategies and Desiar

By Mindi Lewis, MA, ABOC, FNAO
Tuesday, September 6, 2016 1:15 PM My mentors in independent Opticianry were a husband and wife team. They did a lot of things exceptionally well and initiated me into the business aspects of running a profitable independent optical location. They carried unique and exceptional frames, magnifiers and accessories. A few of the many things I learned from them was the importance having new frame lines and clever and beautiful accessories that our competitors did not have or carry. When a patient walked into our location and asked the question “What’s New?” we always had an answer and something exciting to show.

Befuddled By Blue, Part Three

By By Deb Kotob, ABOM
Education Facilitator, Vision Ease Lens

Monday, August 22, 2016 12:13 AM

In Befuddled by Blue, Part One, we learned that blue light filters that can be used indoors don’t provide a significant reduction in the blue light that disrupts normal sleep patterns. We also learned that the science is not yet available to allow us to conclude that the small dose of blue light emitted from digital device screens is a significant risk to eye health. Yet, we believe that recommending lenses that can be used indoors to reduce high energy wavelengths is a good precautionary measure, as long as the patient is educated on the greatest threat for high energy light damage to the eye, the sun.

 

Go Back to School…Vegas Style

By Jodi Groh
Monday, August 15, 2016 12:15 AM

Vision Expo is right around the corner. Hopefully you’ve already made your travel plans. Next on the agenda is your strategy. What do you want to accomplish while you’re there? From courses to the exhibit hall, events to parties, and let’s not forget the night life, a few days in Vegas may feel like a whirlwind. Take full advantage of the many opportunities by planning ahead: register for classes, note which companies you want to see, and schedule appointments when possible.

Befuddled By Blue, Part Two

By By Deb Kotob, ABOM
Education Facilitator, Vision Ease Lens

Monday, August 15, 2016 12:10 AM

In Part One of Befuddled by Blue,  we learned that blue light filters, that can be used indoors, don’t provide a significant reduction in the blue light that disrupts normal sleep patterns. We also learned that the science is not yet available to allow us to conclude that the small dose of blue light emitted from digital device screens is a significant risk to eye health. Yet, we believe that recommending lenses that can be used indoors to reduce high energy wavelengths is a good precautionary measure, as long as the patient is educated on the greatest threat for high energy light damage to the eye, the sun. 

 

Befuddled By Blue, Part One

By By Deb Kotob, ABOM
Education Facilitator, Vision Ease Lens

Monday, August 1, 2016 9:15 AM

Blue light is in the spotlight. You’ve heard the claims…it emits from our digital device screens and is harming our eyes, disrupting our sleep patterns, leading to increased risk of: diabetes, obesity, cancer and behavior disorders. We are alarmed. Consumers are alarmed. We should provide good counsel on the hazards and recommend products that will help, but first let’s shed light (pun intended) on a few of the dizzying array of industry implied and stated claims that have us befuddled.

Another Dimension of Prescription Polarized Sunglass Comfort, Thinness, Ahhhh, Part Three

By Mark Mattison-Shupnick, ABOM
Sunday, July 24, 2016 5:11 PM Size and Coverage (8) are inter-related. Look at this cyclist’s glasses, and then look again at the image of the young woman at the beginning of the course. Size and coverage is a key factor in comfort and they are different. Comfort therefore has more than one meaning and coverage describes how the frame and lenses deliver protection (glare and UV) while they make the long, wearing times outdoors, a pleasure.

Another Dimension Of Prescription Polarized Sunglass Comfort, Thinness, Ahhhh, Part Two

By Mark Mattison-Shupnick, ABOM
Monday, July 18, 2016 12:10 PM Molecules in a polarizing filter are long in one direction (horizontal) and short in the perpendicular direction (vertical). Electrons can freely oscillate along the length of the molecule, absorbing or reflecting the light energy, while they are unable to oscillate very far along the short direction.

Another Dimension Of Prescription Polarized Sunglass Comfort, Thinness, Ahhhh, Part One

By Mark Mattison-Shupnick, ABOM
Monday, July 11, 2016 10:40 AM

What makes for comfortable prescription sunglasses? Close your eyes and think of a variety of answers before you read any further. OK, got ‘em? Then ask your ECP colleagues what makes for a comfortable sunglass, I bet you hear a variety of answers. Are they the same ones you thought of?

Wrapped Sunwear for More Patients

By Alex Bennett, ABOC
Monday, June 20, 2016 1:20 PM

Whether you are an athlete or just a casual sunglass wearer, high wrap frames are in demand. Big sunglasses with a steep curve that hug the lenses close to the face are the sunglasses of choice for many outdoor enthusiasts, including cycling, volleyball, shooting, running, hiking, sailing, fishing and boating. Even casual sunglass wearers benefit from a large fitting frame including lots of eye and face coverage.

Market Opportunity: Optimize Spectacle Lens Sales

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, June 20, 2016 1:15 PM The spectacle lenses and lens treatments sector of practices are showing strength, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse suggest. Compared to three years ago, 65 percent of retailers said that spectacle lenses and treatments made up a larger percentage of their location’s total gross dollar sales in 2015. In 2015, 53 percent said pricing on spectacle lenses and treatments has increased compared to three years ago as well, and 46 percent said that Rx sun lenses as a percentage of total dollar sales increased over the same period.
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