Tips To Heat Up Sunwear Sales



Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, GPN, creator of The Edge, says that to succeed with sunwear sales, you need to be "in it to win it." Stock enough brands and styles of sunwear to tell patients: "Forget the mall; your needs are best met right here." Utilize brand power, with 30 or more styles per brand, and 70-100 styles of top brands.

You must sign in to see the full article.