By Linda Hardy, CPOT, LDO, COA
Monday, February 6, 2017 3:15 PM

For many patients diagnosed with macular degeneration, an important part of their treatment has to do with the AREDS 2 study. (Age-Related Eye Disease Study 2, This article explains the AREDS 2 Study, how the study was conducted, and why it is so important for those patients diagnosed with macular degeneration and their families.

Increase Frame Sales with Simple Three-Tier Pricing

By Chad Fleming, OD, FAAO
Wednesday, January 25, 2017 11:10 AM

We have adopted a three-tiered frame pricing strategy and found it effective: simple to inventory and present to patients. And it offers comfort and clarity for our patients, who find their price point category and shop there.

Tips for Using Variable Corridor PAL’s

By Johnna Dukes, ABOC
Monday, January 2, 2017 11:15 AM If you’ve looked at the newest releases in Progressive Lens Designs, you will notice that you have approximately one bazillion choices when it comes to choosing the corridor length in your favorite Progressive Lens. If you’re not 100% certain on how to make the best choice for your patient regarding corridor length, here are a few tips to help clear the sometimes muddy water.

Dry Verses Wet Macular Degeneration

By Linda Hardy, LDO, CPOT, COA
Monday, December 19, 2016 12:15 PM If you see many geriatric patients, there is no doubt you see a lot of macular issues. There is a lot of confusion among patients and families of the patients between wet and dry macular degeneration. In fact, some think that wet macular degeneration is a better diagnosis to have since laser surgery can be performed.

A Simple Way to Increase Profits

By Jodi Groh
Monday, December 12, 2016 12:10 PM

While the economy and unemployment rates have not yet returned to where we would like them, consumers and businesses continue to be mindful of where each dollar is spent. It’s become the norm. It also means it is wise to review the steps you take with each patient. Practices you implement now can benefit you far into the future.

Market Opportunity: Spotlight Top Brands of Sports Sunwear

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, December 5, 2016 12:05 PM

Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. Around 24 percent of respondents said they didn’t have a preference when it came to sports sunglass brands, and about 20 percent of respondents said they did not know what their favorite brand was.

Eyes on the Stars, Part Three of Three—Vision Care and the Mars Mission

By Preston Fassel, BS
Monday, November 7, 2016 12:10 AM In the meantime, Dr. Gibson and NASA colleagues have developed some hypotheses about space and changes of vision: “We do feel that a lot of these changes to the eye and to vision are due to the fluid shifts that occur in space flight. In a weightless environment the fluids tend to shift towards the head, we call it a cephalic fluid shift, so if you look at pictures of astronauts in space they get kind of a puffy face, they get kind of the bird leg syndrome, their legs get skinny and their face gets kinda puffy, and that’s because the fluids in the body are redistributed to the upper body. And we think that the fluid distribution to the head could cause some or all of these changes.

Eyes on the Stars, Part Two of Three—Vision Care and the Mars Mission

By Preston Fassel, BS
Monday, October 31, 2016 10:05 AM A couple of weeks ago, I brought you the first part of my interview with Dr. Bob Gibson, manager of NASA’s Eye Clinic at the Flight Medicine Clinic at Johnson Space Center. That article involved conducting exams on astronauts while they’re aboard the ISS (spoiler, in case you didn’t read that article: it’s tough), and the use of Silhouettes as astronauts’ preferred frame of choice. This time, however, though, we’ll be switching gears a bit, moving away from the more lighthearted topics of frame styling in space and on to a more pressing topic with serious implications for the future of human space exploration: the effects of outer space on vision and eye health.

Commit to Continuous Staff Training: It Pays Off

By Danny Clarke, OD and Joely Anderson
Monday, October 24, 2016 10:11 AM

Recruiting the right employees only takes you halfway to delivering high-quality care to patients. The other half of the challenge is training those employees. My practice takes a systematic, consistent approach to ensuring staff is prepared to deliver service to patients, and to help grow the practice.

Eyes on the Stars, Part 1: NASA’s Eye Clinic, and Glasses in Outer Space

By Preston Fassel, BS
Monday, October 24, 2016 10:05 AM What’s the most unconventional eye exam you’ve ever been a part of? Perhaps someone with unique special needs? A celebrity? A patient who’d been injured in unusual circumstances? I myself once assisted in removing debris from a patient’s eye after he hit himself in the face with an extension cord while pretending it was a lasso.

Key Into Lifestyles and Boost Sports Sunwear Sales

By Lina T. Arango, OD
Monday, October 17, 2016 12:15 AM Eyewear that suits the needs of sports-active patients is a growing opportunity. I know this both as an OD, and as an athlete myself. As a triathlete, I am active in the sports community of Miami, where I practice. This is an area in which an outdoors lifestyle is the norm, with many of my patients participating in everything from marathons and triathlons to boating.

Opticianry Pride: Pass it On

By Mindi Lewis, MA, ABOC, FNAO
Monday, October 10, 2016 12:11 AM

Attending Opticon renewed my personal pride in being an Optician. If you are an optical professional searching for professional inspiration and knowledge, you don’t need to look further than Opticon and OAA annual conferences.

Cleaning Up at the Office: Glasses Washing and You

By Preston Fassel, BS
Monday, October 10, 2016 12:05 AM

Recently, inspiration struck me—as it often does—in the shower. Well, getting out of the shower, this time. I’d actually remembered to take my glasses off, and, as I was reaching for them on the bathroom counter, accidentally knocked them into the trash. As luck would have it, I’d actually washed out the bathroom trash can earlier that afternoon, but, even though it was freshly clean and completely empty, my half-controlled mysophobia wouldn’t let me just take them out and put them back on. After giving the frames and lenses a thorough cleaning, I felt safe again. Then, it occurred to me what a horrible mistake I’d been making for so many years. Weren’t my frames dirty more often than that?

It's Jetsons!

By Barry Santini, ABOM
Tuesday, October 4, 2016 11:10 AM

Technology-driven change has been impacting the optical field for years. From smartphone auto refractors to Optos imaging, it's "out with the old and in with the new!" But despite the onward march of new tech, the ins and outs of choosing and fitting frames has hardly been impacted at all. Sure, virtual try on (VTO) frame technology popped up...but it also popped back. It seemed safe to say that the gold standard of in-person try on, consultation and frame fitting would never be surpassed.

Celebrate Paraoptometrics

By Linda Hardy, LDO, CPOT, COA
Monday, September 26, 2016 12:15 AM Alerting all optometrists and optometric managers, September 18th thru September 24th was Paraoptometric Week. This is a week to recognize all of the hard working optometric technicians in your office. The American Optometric Association observes it the third week of September annually. Doctors and managers are encouraged to recognize their staff in fun and creative ways. To help with this, the AOA has items that can be printed off the website under the Paraoptometric Recognition Week recognition kit.